It is a spectrum of colors that blurs together.
The reflection of light in water droplets is what creates the rainbow spectrum that we’re all familiar with.īut, the rainbow isn’t automatically separated into a certain number of distinct colors. He discovered this by breaking apart white light using water droplets and uncovered the visual spectrum of colored light. The visual spectrum of light creates the rainbow colors that we see in the sky after a storm. In the 17th century, Newton discovered the visible spectrum of light. We did some digging and discovered that the history behind the colors of the rainbow is much more exciting and scientific than you might think. But the history behind the 7 colors of the rainbow isn’t so simple. Sure, it’s just a beam of light in the sky that’s pretty to look at. As a kid, getting to the pot of gold at the end of the rainbow was a major (albeit unattainable) goal.īut you likely haven’t put much thought into the history of rainbows.
We’ve all seen how breathtaking a natural rainbow looks after a hard rainstorm. What is the History Behind the Colors of the Rainbow? When you’re creating designs, you need to be aware of each color’s effect on the overall reaction to your piece.Īll of this talk about color got us thinking about the rainbow and how it came to be. We all have a favorite color and certain hues that we naturally gravitate to, but as a designer, it’s important to dive deeper than that. If you can convince people to buy products using not only your design skills, but your knowledge of color psychology, you’ll be raking in the dough.Ĭolor psychology studies how different colors impact the human brain and its instincts and emotions. That 15 percent can make a big difference when it comes to sales.Īs a designer with a focus on marketing and sales, knowing how colors make your audience feel can be a game-changer. Some colors even convince people to spend more money or return to your store.Īccording to CNN, people are 15 percent more likely to come back to stores with blue color schemes than they are to those with orange color schemes. Some create a happy, nostalgic feeling, and others evoke feelings of power and passion. It’s no secret that specific colors evoke different emotions in an audience. We’re going back to the basics to discuss the color wheel and how colors can make an audience feel. This article will talk about the history behind the rainbow colors and discuss how to use each color in your designs. BIV? If you were paying attention in school, you’d remember that that acronym stands for the actual rainbow color order.īut why do the colors of the rainbow matter, you might ask? Well, if you’re a designer, being familiar with the spectrum of colors that can be used in design is essential. Remember that handy acronym you learned growing up to remember the colors of the rainbow: ROY G.
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